Welcome to Measured Approach, a place where I intend to get up on my soapbox and expound upon my theories, perceptions, thoughts and hopes.

More to the point, I really want to discuss events as they occur and to raise questions on stock valuations, valuation methodologies and process. I am a self-taught private investor. I am not a financial industries professional and claim no particular expertise on the subject. However, I note that widely followed analysts and pundits have no better record than anyone else when it comes to prognosticating the future.

When evaluating stocks, I have a value bent and utilize multifactor analysis to augment the decision making process.

I invite all to vigorously critique any analysis presented on these pages.